"China is a Animation Demand for power, but now the original fine domestic and industrial chain were tested. " 3 18, in the CCTV Animation Co., Ltd. set up, Wang Ying, general manager issued this with emotion. It is understood that China's animation industry began in 2000, formally incorporated into the animation industry, "15" Plan, the State Radio General set up a "special fund the development of China-made animation" to support and encourage the creation of original works. Today, China's animation Make Institutions have been 5473, annual production of close to double. Since the beginning of August 2006, the State Administration of Radio canceled domestic TV Cartoon Theme planning project approval system with record domestic animation production publicity Management System. After 5 months, there are 190 record domestic animation. However, the basic focus of subject matter Education Reality, fairy tales three. Honorary President of China Animation Association Song-Lin Zhang said the animation industry is a technology industry, is also a creative industry, therefore, no good animation Script, It could come out with good animation. In his view, be regarded as a good animation scripts, one with good stories, followed by a star figure is expected to become the image of the future. Today, animation film and television production company chairman Zhang Tianxiao believes that domestic and international animators properly handle the relationship between nationality, he believes that "the more the nation, the more the world" concept is wrong, not all of the national character elements for the international market. How to handle the national character and international issues related to an animated film market position. Shanghai Art Film Studio director speed up that animation in the past shoulders a heavy burden, almost as a second teaching education children grow up, has become a mouthpiece of a philosophy of education. Today's animation should be for the child relief and provide them with games and animation of the imagination, this is the nature of animation. In her view, the animation industry to develop and change concepts is also important. The establishment of CCTV Animation is animation based on the current market for outstanding original works of urgent needs. As the full CCTV Investment New culture of state-owned enterprises in the industrial chain is also trying to make a generous attempt. Through international and domestic Cooperation, Integration Multimedia Multi-channel communication, production, broadcast and diversified industrial development, avoid the potential value of domestic good original loss phenomenon to enhance the original core competitiveness. According to reports, domestic animation broadcast part "Chinese Animation" channel viewing has always ranked top. Latest China-made animated film "The Adventures of Little Carp," "Flower and Fruit Mountain. The Monkey King "has been a substantial increase in its production standards. Interviewed some people in the industry, said the domestic animation industry is likely to enter "the outbreak period", but the existing industries and creative problem can not be overlooked. China Animation Association, vice president Yan Dingxian said that it is uneven, the input with the output, production costs 10,000 yuan usually 1 minute, human multi-cycle long, TV station Broadcast often dozens to hundreds of blocks of 1 minute, the basic cost recovery only 1 / 3. In fact, worldwide animation producers do not rely solely on broadcast animation, cost recovery, derivatives are a huge margin. Sense, the broadcast has become the momentum of the videos derivatives. Like "Transformers" toys from China, the market took a 4.6 billion U.S. dollars. Although we are faced with piracy troubles, but development has entered the implementation of the state derivative. President Su Zhiwu Communication University of China said "the establishment of CCTV Animation is a turning point in China's animation industry", which means their combined resources in the animation industry, the pull effect, resulting in a new order in China's animation market. Animated in 2007 will be the highlight of the year of creative value, worth the wait. [Keyword Search]: Toy Online games Animation Large In Small
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