In the reception room for yourself, drink the mineral water company, turned out to be "for yourself," brand??? Xiamen, animation, game development companies in recent years by leaps and bounds, "burn" a lot of money, but also started formed its own unique brand. Recently visited more than fame Xiamen animation, games, business, bring you a look, now Xiamen, "Action Man" with what was done. In Japan, said that often such a thing??? A comic book more money than selling vehicle earned much more. If the development of creative industries in Xiamen now fast is based on the ever-deepening love in it is better to the point that, because it can bring considerable economic benefits. Two to three years time, the animation company in Xiamen from 13 to nearly 30, the output value of 30 million yuan from 2005 to 300 million yuan or so. A work earn money for generations Fact, engage in animation is a "burn", that random anime investment of at least a thousand million. It is understood, Xiamen Blue Bird's "virtues Gardens" 98 sets cost more than 10 million yuan investment, while up to 500 sets "for yourself," is nearly 100 million yuan investment. "If you is two-dimensional animation, the cost of a minute from 15,000 to 20,000 yuan or so, if it is 3D animation, the cost per minute over at least 30,000 yuan." Animation Co., Ltd., Xiamen for yourself, says Zhang Huide investment Animation industry, strong financial support is essential. As to the next "original capital" and its return on investment must have a very exciting life. "If works fine, not too long investment return period, two years to recover the costs." Zhang Huide says he prefers the creative industries because it is a "one-off investment, a century and return" undertaking. As "one off Columbia", "Mickey Mouse and Donald Duck" cartoons "star" pocketed the money for several generations, until now still not out of date. The "Transformers" originally put it at about 70 million dollars, go now it was nearly 10 billion U.S. dollars in return. At the same time, anime and other commodities in the operation, is also very different. Each work's copyright is valid for 70 years, in the course of business not subject to the recall of the type of service or of dumping and anti-dumping trade barriers, is very "soft power" of the industry. Derivatives to earn more violent An ordinary bag, sold at 100 yuan even if is a fantastic; but once affixed Mickey Mouse logo bags, so after discount store where even 200. Creative industries to make money way "behind" the production of work to play only a substantial basis for the development businesses. "Broadcast on if I make one yuan, then I am very likely to make 20 yuan on derivatives." Zhang Huide, as long as you can paste the parts of the brand extension could do animation, small discs, records, toys, large pharmaceuticals, tourism, real estate, animation can be "packaged" all-encompassing field. The company's reception room in for yourself, drink mineral water, turned out to be, "for yourself," brand! Also see for yourself, food investment manual "for yourself, anime candy store," has begun to develop national chain, though only collect 1 million joining fee, but extended to all over the country is not a small market. This is the brand for yourself, also played a very good publicity. Once the brand began to play a role in the development of derivative products can come out again on a grade, and cartoon characters will become a "star" with the same brand value. It is understood that several have their own products in Xiamen, all companies simultaneously develop related derivative products. Now, Xiamen, boutique shops, toy stores, they can already see the "Hey! Star Fox "Fox stars in the lovely puppet. Xiamen Technology Co., Ltd. Non-ratio in the production of cartoon animation "The Story of Spring" of the process, but also toys, stationery, clothing and other areas of its own brand of R & D, and intend to set up animation shops. Returns do not lose the game animation Animation company in Xiamen, while the rapid development. Xiamen game companies to accelerate their research and development, network games, Yufeng Bank developed its own "Shushan ONLINE", Gigabit own "asked", 35 Internet has developed, "set sail??? Sea movement ", there are some small companies are creating their own games. In mobile games, Xiamen is also a lot of companies coming to the fore, as the new R & D level of heat has been in the forefront of the country.
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