Try the toy industry, "Fun" animation, children's shoes in hand animation business, animation voice leveraging clothing...... to seek cooperation with the animation industry for a time became the traditional custom of Quanzhou. However, in traditional industries and the animation industry in the process of cooperation between, there have been many "gap" phenomenon, how to achieve effective cooperation?    Demand for temporary difficulties in-depth cooperation can not be docked    Moderator: How do traditional animation industry needs to design out of line with the phenomenon?    Chen: animation depends on the cartoons, cartoon depends on the story, in today's animation industry herd phenomenon throughout the case, Quanzhou, should combine their strengths, and docking animation industry, focusing on shoes and other apparel industry chain extension. Marriage of animation industry is only part of the upgrade of traditional industries, traditional industries for Quanzhou, the animation industry by the big brands are in business long-term goals.    Lee: At present, companies involved in Quanzhou in the field of animation, mainly in shoes, food, sanitary and other industries. But the local animation industry has just started, the lack of mature creative animation company or enterprise, animation industry chain in the design, production and operations, and other areas still lags far behind most of the company's cooperation with enterprises and innovation is still at the starting and running stage.    Yang: combination of traditional industries, out of touch with the animation industry to some extent due to the absence of talent, animation industry need to "financial intelligence", that is the first good idea, good design, it is easy to find investors.   At present, due to the lack of professional animation design talent, the city most traditional manufacturing enterprises and business cooperation animation, basic stay in outsourcing business, small-scale cooperation. This cooperation will be difficult to truly professional animation industry and market sensitivity combined (ie combination of R & D and marketing operations), it is difficult for the company's own cartoon image of the embedding more cultural connotation. Currently, the industry in the city has not formed a complete industrial chain, for which, in recent years, many traditional manufacturing companies to Xiamen and other cities, seeking more mature animation companies.    The key lies in the development of animation industry professionals    Moderator: Can you combine other cities in success stories, talk about the city of traditional industries and animation companies should pay attention to?    Lee: Design of a city's animation industry needs to be seamless and traditional industries, the city's environment and education resources from the blood in which features such as the development of Xiamen's animation industry is also due to its urban quality and the animation industry with fit It also has the Xiamen University and other universities to provide intellectual support. The strong private capital city, the development of creative industries, the "shortcomings" is that human resources, the key to the success of creative industries, but how it is to rely on preferential policies and the introduction of high-end human capital.    Yang: Business can not be merely implanted in the product image animation stage in the case of funds permitted, enterprises should give due consideration to investment animation software development, animation production, promotion and sales cooperation. So ago, Jinjiang, Xiamen University, an enterprise with the College of Arts and animation software developed under the cooperation scheme, the main provider of corporate office space, equipment and some cash into the way of cooperation, cooperation in carrying out the design while animation, virtual reality, embedded in type of software development, thus forming the animation products with independent intellectual property. Such cooperation as long as a product to gain market recognition, its benefits will become geometric growth, which is the company enormous amounts of money into the industry reasons.    From the input perspective, the cash expenditure and not that much, but can open up a whole new direction, relying on university scientific research strength, so that eliminates the need for developing their own risk is a "small investment with a big gain. "    Online Game Development    Points into the next Gold Rush    Moderator: So, the next city business cooperation model could also become a gold rush which point?    Yang: business investment online games development, animation production, the future combination of traditional industries and the animation industry as a gold point. Guangdong Shantou enterprise model with animation companies are worth learning from, local enterprises mainly rely on its own manufacturing and marketing capabilities, agent or investment animated online game development, animation and online games with a publicity drive in turn, the traditional product sales, then sales revenue toy animation developed into funding.    City businesses can learn from their practices, increase in income in the anime, but also to promote sales of products to enable enterprises to gradually from the "production" leading to "create" the leading transition.    Chen: animation industry is part of the cultural industry, different cities and different resources, decided to develop the animation industry have different models. Quanzhou many strengths, including traditional industries to enter the animation industry, including cultural industries, extend the industrial chain, highlighting the cultural, technological, marketing, mass effect, creating an industry cluster Park.
No comments:
Post a Comment